aurelVR redesign

Johanna Siebein and Aurel von Richthofen developed the new corporate identity for aurelVR. The CI includes a new logo constructed from parallel lines reflecting the firm's analytic and constructive approach to design. A first product is a new publication of the research, teaching and design activities of aurelVR. The 92 page booklet features three sections of different width and is produced in a small series. The new CI was also applied to relaunch the website implemented in Drupal by Tino Urbiks.

Corporate Identity and Graphic Design by Studio Laucke Siebein

Website implementation in Drupal by Tino Urbiks

Portrait Photos by Aun

aurelVR logo development
aurelVR portfolio 2009-2013 development
aurelVR logo on business cards

Portfolio 2009-2013

This portfolio collects three lines of investigation explored simultaneously and mutually re-enforcing the work produced by aurelVR during 2009-2013: Research, Teaching and Practice. Research on urbanization in Oman and the Gulf marks a new field of investigation of design processes and spatial organization beyond form. Teaching expands in the same direction using digital tools to support design and research. The design part, finally, collects various projects done with aurelVR in Berlin and Oman.


aurelVR is a trans-disciplinary practice of architecture and urban design. Our design approach is based in scientific evidence. We develop our own analysis and design tools that draw from data and computer science. We script and code at all stages of design to explore design spaces and to communicate to people and machines. We collect our design knowledge in design ontologies and use semantic web technologies. We strive for sustainable, responsible, and fair architecture and urban design and we aim to practice it.


Dr Aurel von Richthofen is a researcher, architect and urban designer. He leads the practice aurelVR that entered numerous international competitions and worked on several private commissions. As senior researcher Aurel leads the Education Research programme at the Future Cities Laboratory (FCL) in Singapore. His current research investigates cities as dynamic and complex systems with the project 'Semantic Urban Elements'.